Forward marketing practices and attitudes of large-scale midwestern grain producers
Participants in the 1993, 1994, and 1995 Top Farmer Crop Workshops were surveyed with respect to their preharvest forward pricing, marketing practices, and marketing attitudes. Preharvest marketing of corn and soybeans, as of July 15 each year, was lower than hedging levels suggested by marketing re...
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| Veröffentlicht in: | Applied economic perspectives and policy 1998, Vol.20 (1), p.38-53 |
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| container_title | Applied economic perspectives and policy |
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| creator | Patrick, G.F. (Purdue University.) Musser, W.N Eckman, D.T |
| description | Participants in the 1993, 1994, and 1995 Top Farmer Crop Workshops were surveyed with respect to their preharvest forward pricing, marketing practices, and marketing attitudes. Preharvest marketing of corn and soybeans, as of July 15 each year, was lower than hedging levels suggested by marketing research. Given the differences in price outlook for the years considered, producer behavior appears to reflect both long-term portfolio and short-term price enhancement effects. Producers' perceptions of the effectiveness of various marketing methods for price enhancement and price protection contrasted with theoretical characteristics. Views about futures and options contracts were generally similar for users and nonusers. It was found that self-assessed marketing skills, use of written marketing plans, and use of marketing consultants had little effect on marketing performance. These results, together with other recent studies, are used for suggestions about the design of future marketing educational programs. |
| doi_str_mv | 10.2307/1349532 |
| format | Article |
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It was found that self-assessed marketing skills, use of written marketing plans, and use of marketing consultants had little effect on marketing performance. 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(Purdue University.)</creatorcontrib><creatorcontrib>Musser, W.N</creatorcontrib><creatorcontrib>Eckman, D.T</creatorcontrib><title>Forward marketing practices and attitudes of large-scale midwestern grain producers</title><title>Applied economic perspectives and policy</title><addtitle>Review of Agricultural Economics</addtitle><description>Participants in the 1993, 1994, and 1995 Top Farmer Crop Workshops were surveyed with respect to their preharvest forward pricing, marketing practices, and marketing attitudes. Preharvest marketing of corn and soybeans, as of July 15 each year, was lower than hedging levels suggested by marketing research. Given the differences in price outlook for the years considered, producer behavior appears to reflect both long-term portfolio and short-term price enhancement effects. Producers' perceptions of the effectiveness of various marketing methods for price enhancement and price protection contrasted with theoretical characteristics. Views about futures and options contracts were generally similar for users and nonusers. It was found that self-assessed marketing skills, use of written marketing plans, and use of marketing consultants had little effect on marketing performance. These results, together with other recent studies, are used for suggestions about the design of future marketing educational programs.</description><subject>AGRICULTEUR</subject><subject>AGRICULTORES</subject><subject>Agricultural economics</subject><subject>Applied Analyses</subject><subject>Cash</subject><subject>COMERCIO</subject><subject>COMMERCE</subject><subject>COMMERCIALISATION</subject><subject>Corn market</subject><subject>Corn prices</subject><subject>Crop economics</subject><subject>ENCUESTAS</subject><subject>ENQUETE</subject><subject>EXPLOTACIONES AGRARIAS GRANDES</subject><subject>FARMERS</subject><subject>FARMERS' ATTITUDES</subject><subject>FORMACION DE PRECIOS</subject><subject>FORMATION DES PRIX</subject><subject>FORWARD TRADING</subject><subject>Futures contracts</subject><subject>FUTURES TRADING</subject><subject>GRANDE EXPLOITATION AGRICOLE</subject><subject>LARGE FARMS</subject><subject>MAIS</subject><subject>MAIZ</subject><subject>MAIZE</subject><subject>MARCHE A TERME</subject><subject>MARKET PRICES</subject><subject>MARKETING</subject><subject>Marketing consulting</subject><subject>MERCADEO</subject><subject>OPERACIONES A PLAZO</subject><subject>PRECIOS DE MERCADO</subject><subject>PREHARVEST FORWARD PRICING</subject><subject>PRICE ENHANCEMENT</subject><subject>PRICE FORMATION</subject><subject>PRICE RISK PROTECTION</subject><subject>PRIX DE MARCHE</subject><subject>RIESGO</subject><subject>RISK</subject><subject>RISQUE</subject><subject>SKILLS</subject><subject>SOJA</subject><subject>SOYBEANS</subject><subject>SURVEYS</subject><subject>TRADE</subject><issn>1058-7195</issn><issn>2040-5790</issn><issn>1467-9353</issn><issn>2040-5804</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1998</creationdate><recordtype>article</recordtype><recordid>eNp1kNFKwzAUhosoOKf4Agq986p6kjRNcjnH5oShgzkQb0KWJiWza0fSMff2Vjq2K69ywv99B84fRbcIHjEB9oRIKijBZ1EPpRlLBKHkvJ2B8oQhQS-jqxBWAIhynvWi-bj2O-XzeK38t2lcVcQbr3TjtAmxqvJYNY1rtnn7q21cKl-YJGhVmnjt8p0JjfFVXHjlqtar8602PlxHF1aVwdwc3n60GI8-hpNk-v7yOhxME40xwQm3yGBhhRJZasEaiyxROE0VXVJYarA4U5wy0BnKGDcZ0YYxQgSCJQdsNelHD91e7esQvLFy4117x14ikH9dyEMXLQkduXOl2f-HycFoNjspd52yCk3tT8oxTrrYtRX8HOO2RJkxwqicfH5JAVMGz_xNjlv-vuOtqqUqvAtyMUdCCACRppz8AtqugH4</recordid><startdate>1998</startdate><enddate>1998</enddate><creator>Patrick, G.F. (Purdue University.)</creator><creator>Musser, W.N</creator><creator>Eckman, D.T</creator><general>Oxford University Press</general><general>American Agricultural Economics Association</general><scope>FBQ</scope><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>1998</creationdate><title>Forward marketing practices and attitudes of large-scale midwestern grain producers</title><author>Patrick, G.F. (Purdue University.) ; Musser, W.N ; Eckman, D.T</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c2232-8f1e29f9a964f0fef1f3a244a5b50bc0f26a8570c61678e63ce7733910b802fc3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1998</creationdate><topic>AGRICULTEUR</topic><topic>AGRICULTORES</topic><topic>Agricultural economics</topic><topic>Applied Analyses</topic><topic>Cash</topic><topic>COMERCIO</topic><topic>COMMERCE</topic><topic>COMMERCIALISATION</topic><topic>Corn market</topic><topic>Corn prices</topic><topic>Crop economics</topic><topic>ENCUESTAS</topic><topic>ENQUETE</topic><topic>EXPLOTACIONES AGRARIAS GRANDES</topic><topic>FARMERS</topic><topic>FARMERS' ATTITUDES</topic><topic>FORMACION DE PRECIOS</topic><topic>FORMATION DES PRIX</topic><topic>FORWARD TRADING</topic><topic>Futures contracts</topic><topic>FUTURES TRADING</topic><topic>GRANDE EXPLOITATION AGRICOLE</topic><topic>LARGE FARMS</topic><topic>MAIS</topic><topic>MAIZ</topic><topic>MAIZE</topic><topic>MARCHE A TERME</topic><topic>MARKET PRICES</topic><topic>MARKETING</topic><topic>Marketing consulting</topic><topic>MERCADEO</topic><topic>OPERACIONES A PLAZO</topic><topic>PRECIOS DE MERCADO</topic><topic>PREHARVEST FORWARD PRICING</topic><topic>PRICE ENHANCEMENT</topic><topic>PRICE FORMATION</topic><topic>PRICE RISK PROTECTION</topic><topic>PRIX DE MARCHE</topic><topic>RIESGO</topic><topic>RISK</topic><topic>RISQUE</topic><topic>SKILLS</topic><topic>SOJA</topic><topic>SOYBEANS</topic><topic>SURVEYS</topic><topic>TRADE</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Patrick, G.F. (Purdue University.)</creatorcontrib><creatorcontrib>Musser, W.N</creatorcontrib><creatorcontrib>Eckman, D.T</creatorcontrib><collection>AGRIS</collection><collection>Istex</collection><collection>CrossRef</collection><jtitle>Applied economic perspectives and policy</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Patrick, G.F. (Purdue University.)</au><au>Musser, W.N</au><au>Eckman, D.T</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Forward marketing practices and attitudes of large-scale midwestern grain producers</atitle><jtitle>Applied economic perspectives and policy</jtitle><addtitle>Review of Agricultural Economics</addtitle><date>1998</date><risdate>1998</risdate><volume>20</volume><issue>1</issue><spage>38</spage><epage>53</epage><pages>38-53</pages><issn>1058-7195</issn><issn>2040-5790</issn><eissn>1467-9353</eissn><eissn>2040-5804</eissn><abstract>Participants in the 1993, 1994, and 1995 Top Farmer Crop Workshops were surveyed with respect to their preharvest forward pricing, marketing practices, and marketing attitudes. Preharvest marketing of corn and soybeans, as of July 15 each year, was lower than hedging levels suggested by marketing research. Given the differences in price outlook for the years considered, producer behavior appears to reflect both long-term portfolio and short-term price enhancement effects. Producers' perceptions of the effectiveness of various marketing methods for price enhancement and price protection contrasted with theoretical characteristics. Views about futures and options contracts were generally similar for users and nonusers. It was found that self-assessed marketing skills, use of written marketing plans, and use of marketing consultants had little effect on marketing performance. These results, together with other recent studies, are used for suggestions about the design of future marketing educational programs.</abstract><pub>Oxford University Press</pub><doi>10.2307/1349532</doi><tpages>16</tpages></addata></record> |
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| subjects | AGRICULTEUR AGRICULTORES Agricultural economics Applied Analyses Cash COMERCIO COMMERCE COMMERCIALISATION Corn market Corn prices Crop economics ENCUESTAS ENQUETE EXPLOTACIONES AGRARIAS GRANDES FARMERS FARMERS' ATTITUDES FORMACION DE PRECIOS FORMATION DES PRIX FORWARD TRADING Futures contracts FUTURES TRADING GRANDE EXPLOITATION AGRICOLE LARGE FARMS MAIS MAIZ MAIZE MARCHE A TERME MARKET PRICES MARKETING Marketing consulting MERCADEO OPERACIONES A PLAZO PRECIOS DE MERCADO PREHARVEST FORWARD PRICING PRICE ENHANCEMENT PRICE FORMATION PRICE RISK PROTECTION PRIX DE MARCHE RIESGO RISK RISQUE SKILLS SOJA SOYBEANS SURVEYS TRADE |
| title | Forward marketing practices and attitudes of large-scale midwestern grain producers |
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