A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

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Veröffentlicht in:Journal of marketing 1993-10, Vol.57 (4), p.60
Hauptverfasser: Helsen, Kristiaan, Jedidi, Kamel, DeSarbo, Wayne S.
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Sprache:eng
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container_issue 4
container_start_page 60
container_title Journal of marketing
container_volume 57
creator Helsen, Kristiaan
Jedidi, Kamel
DeSarbo, Wayne S.
description
doi_str_mv 10.2307/1252219
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source Business Source Complete; Alma/SFX Local Collection; JSTOR
title A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
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