Behavioral Learning Theory: Its Relevance to Marketing and Promotions
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| Veröffentlicht in: | Journal of marketing 1981, Vol.45 (2), p.70 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| container_issue | 2 |
| container_start_page | 70 |
| container_title | Journal of marketing |
| container_volume | 45 |
| creator | Rothschild, Michael L. Gaidis, William C. |
| description | |
| doi_str_mv | 10.2307/1251666 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1981, Vol.45 (2), p.70 |
| issn | 0022-2429 |
| language | eng |
| recordid | cdi_crossref_primary_10_2307_1251666 |
| source | EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; Alma/SFX Local Collection |
| title | Behavioral Learning Theory: Its Relevance to Marketing and Promotions |
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