The Role of Personal Values in Marketing and Consumer Behavior
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| Veröffentlicht in: | Journal of marketing 1977-04, Vol.41 (2), p.44 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| container_issue | 2 |
| container_start_page | 44 |
| container_title | Journal of marketing |
| container_volume | 41 |
| creator | Vinson, Donald E. Scott, Jerome E. Lamont, Lawrence M. |
| description | |
| doi_str_mv | 10.2307/1250633 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1977-04, Vol.41 (2), p.44 |
| issn | 0022-2429 |
| language | eng |
| recordid | cdi_crossref_primary_10_2307_1250633 |
| source | Jstor Complete Legacy; Alma/SFX Local Collection; EBSCOhost Business Source Complete |
| title | The Role of Personal Values in Marketing and Consumer Behavior |
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