Investigating response order effects in web surveys using eye tracking

Response order effects are a well-known phenomenon that can occur when answering survey questions with multiple response categories. Although various theoretical explanations exist, the empirical evidence is contradictory. Moreover, different scale types produce different effect sizes. In the curren...

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Veröffentlicht in:	Psihologija 2015, Vol.48 (4), p.361-377
Hauptverfasser:	Höhne, Jan Karem, Lenzner, Timo
Format:	Artikel
Sprache:	eng
Schlagworte:	Cognitive Psychology Experimental Pschology eye tracking Gender Studies Methodology and research technology rating scales response behavior response order effects web survey
Online-Zugang:	Volltext
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