Effect of Digital Marketing Channels on Consumer Buying Intentions in FMCG Industry in Pakistan

Digital marketing and Advertising are pivotal in increasing customer information and awareness towards products and services and engaging them in decision-making. Digital mediums are persuasive advertising mediums, and due to the advent of technology and innovation, digital marketing and advertising...

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Veröffentlicht in:	Pakistan business review 2023-12, Vol.25 (3), p.235-267
Hauptverfasser:	Dr. Yuhao, Haque, Irfan Ul, Gul, Amber
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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