The Brazilian cotton marketing initiative: ‘Sou de Algodão’ case

This case shares the experience of Arlindo Moura, president of ABRAPA (Brazilian Association of Cotton Producers), who led the implementation of a plan to incentivize the use of cotton in Brazil. The plan was built after analyzing the relevant cotton value chain, which includes producers, spinners,...

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Veröffentlicht in:	The international food and agribusiness management review 2018-01, Vol.21 (5), p.669-678
Hauptverfasser:	e Castro, Luciano Thomé, Neves, Marcos Fava, Downey, W. Scott, Torres, Manami Kawagushi
Format:	Artikel
Sprache:	eng
Schlagworte:	CASE STUDY
Online-Zugang:	Volltext
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