Towards a More Participatory Style of Election Campaigning: The Impact of Web 2.0 on the UK 2010 General Election

Web 2.0 has heralded a networked, participatory and conversational culture reaching beyond national borders and cultures, reshaping communicational hierarchies and thus creating a new set of communicative rules. Web 2.0 offers political actors a potentially effective means of building a relationship...

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Veröffentlicht in:	Policy and internet 2010-08, Vol.2 (3), p.69-98
Hauptverfasser:	Lilleker, Darren G, Jackson, Nigel A.
Format:	Artikel
Sprache:	eng
Schlagworte:	elections interactivity political communication Web 2.0
Online-Zugang:	Volltext
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