Crowdfunding as a formula for the financing of projects: an empirical analysis

Crowdfunding offers enormous possibilities for marketing and communication, given that it facilitates the circulation of new projects, generates audiences and creates a loyal social base. Nevertheless, experiences of crowdfunding can be diverse. The aims of this investigation are threefold; to analy...

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Veröffentlicht in:Revista Científica Hermes 2015-11, Vol.14, p.24-47
Hauptverfasser: Fondevila-Gascón, Joan-Francesc, Rom-Rodri­guez, Josep, Mata-Monforte, Judit, Santana-López, Eva, Masip-Masip, Pere
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Sprache:eng
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Zusammenfassung:Crowdfunding offers enormous possibilities for marketing and communication, given that it facilitates the circulation of new projects, generates audiences and creates a loyal social base. Nevertheless, experiences of crowdfunding can be diverse. The aims of this investigation are threefold; to analyse crowdfunding platforms in Spain by means of quantitative and qualitative research methods (descriptive and relational); carry out a comparative study of the efficiency index of crowdfunding campaigns for profit-making projects as compared with campaigns raising money for social causes; and to propose good practice guidelines listing the key points of a successful campaign. The results obtained indicate that the percentage of successful profit-making campaigns is no higher than that for charitable ones, and that compliance with the key points in the proposed good practice guidelines is more likely to result in a successful crowdfunding campaign.
ISSN:2175-0556
2175-0556
DOI:10.21710/rch.v14i0.230