How the Customer Trust and Customer Satisfaction Mediate Brand Image and Service Quality on Customer Loyalty in Islamic Microfinance Institutions

The purpose of this study was to determine the influence of brand image and service quality on customer loyalty through customer trust and customer satisfaction. This study used purposive sampling method with sample of 205 respondents. The analysis test used the statistical model Structural Equation...

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Veröffentlicht in:	Al Tijarah (Online) 2022-12, Vol.7 (2), p.103-114
Hauptverfasser:	Achmad, Rosalina, Solekah, Nihayatu Aslamatis
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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