Halal Cosmetics In The Eyes Of Millennial Muslims: Factor Analysis Of Halal Labels And Celebrity Endorsers

This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respond...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	JEBIS (Jurnal Ekonomi dan Bisnis Islam) (Online) (Surabaya) 2022-12, Vol.8 (2), p.318-333
Hauptverfasser:	Juliana, Juliana, Azzahra, Aliya Nabila, Rosida, Rida, Mahri, A. Jajang W., Alamsyah, Indra Fajar, Saripudin, Udin
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!