Taking It To The Streets: Moving Scent Research Out Of The Lab
With a recent surge of interest in the impact of scent on consumers, the trade press and the popular press have been at odds with the academic community regarding the effectiveness of scent in influencing purchase decisions. Academic research has provided scant confirmation of the beliefs, widely a...
Gespeichert in:
| Veröffentlicht in: | Journal of business case studies 2011-01, Vol.6 (1), Article null |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!