States Of Wisdom In Marketing During An Era Of Economic Turbulence

In 1975, Cundiff (1975) wrote an editorial in the Journal of Marketing titled, What is the Role of Marketing in a Recession? The 1974/1975 recession was more damaging to the economy than any recession since the Great Depression. Implicit in his editorial was the momentary concern corporations would...

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Veröffentlicht in:	The international business & economics research journal 2011-02, Vol.2 (9)
Hauptverfasser:	Lesser, Jack A., Saunders, Donald E.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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