Influences of Product Attribute and Event Marketing Toward Customers’ Behavior in Buying a Car Toyota New Yaris

Automotive industry grows up very fast at this time, which has big key in economic field, even in Indonesia. The purpose of this research s to know probability product attribute and event marketing which influence the customers in buying a car named Toyota New Yaris. Data are collected by observatio...

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Veröffentlicht in:	International journal of multicultural and multireligious understanding 2018-10, Vol.5 (5), p.279
Hauptverfasser:	Itasari, Andri Astuti, Rahmanto, Andre, Slamet, Yulius
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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