INTEGRATION OF QFD AND DEA METHODS TOGETHER TO PRIORITISE CUSTOMER EXPECTATIONS: THE CASE OF A SERVICE ORGANISATION

Quality Function Deployment (QFD) is a method used to transform customer expectations into technical requirements and to identify the technical requirements that need to be improved to meet these expectations. QFD stands out as a method that has found wide application in the literature and industry...

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Veröffentlicht in:	Uluslararası iktisadi ve idari incelemeler dergisi 2024-10 (45), p.337-346
1. Verfasser:	Maruf, Muhammed
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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