Study on the Influence of Knowledge-driven Technology on predicting consumer Repurchase Behaviour

Consumer purchase behaviour has become a potential research area in business analytics, as exploring micro-level details would increase the business's profitability. In this prospect, many MNCs and other enterprises harness contemporary computing technologies like Big Data Analytics, Deep Learn...

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Veröffentlicht in:	International journal of communication networks and information security 2023, Vol.15 (1), p.162-175
Hauptverfasser:	Chen, Yajing, Leong, Yee Choy, Yiing, Lee Shin, Xiao, Yunxia
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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