Application of Improved Class of Weighted Averaging Operators in Intuitionistic Fuzzy Ann Guided MAGDM E-Commerce Problems

Objectives: To propose a novel and improvised Artificial Neural Network (ANN) technique to solve Multiple Attribute Group Decision Making (MAGDM) problems and an improved class of Aggregation operators for combining Intuitionistic Fuzzy Set (IFS) matrices for the ANN algorithm. Methods: A novel class of improved aggregation operators namely the Improved Intuitionistic Fuzzy Weighted Arithmetic Averaging (IM-IFWAA) operator and the Improved Intuitionistic Fuzzy Ordered Weighted Averaging (IM-IFOWA) operator are proposed in this work. The proposed improved class of aggregation operators will aggregate the IFS matrix data sets appearing in the form of matrices and then the revised input vectors which is then fed into the ANN algorithm following Delta, Perceptron, and Hebb Learning Rule for the next phase. Findings: Aggregating the Intuitionistic Fuzzy set information or data in today’s digital world is a tedious task in the field of MAGDM problem-solving. In this work, two new classes of operators for aggregating the data sets are proposed namely the IM-IFWAA operator and the IM-IFOWA operator which will improve the performance of the ANN. Necessary theorems for the proposed operators are proved to provide consistency of the same. The input created using the aforementioned operators is then fed into the novel ANN algorithm for further computations. Varieties of learning rules are then engaged for ranking of the best alternative for the decision problem. The developed theory is supported by a numerical example which is computed using all the proposed techniques. Novelty: Most of the research done on Intuitionistic Fuzzy Artificial Neural Network models are based on learning rules or using some other calculations. The proposed methods of using novel and improvised aggregation operators for ANN are used to find the inputs for ANN where varieties of learning rules for ANN are employed for effective decision analysis. Keywords: ANN, Learning Rules, MAGDM, Intuitionistic Fuzzy Sets, Weighted Aggregation Operator