THE RISING VALUE OF CUSTOMER CITIZENSHIP BEHAVIOR IN THE DIGITAL WORLD

Purpose- Customer citizenship behavior (CCB) is an increasingly important behavior in the digital marketing context. This behavior positively affects company performance and also provides benefits for other customers. In this study, CCB is handled in the context of mobile applications through mobile...

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Veröffentlicht in:	Pressacademia 2022-07
Hauptverfasser:	Akbas, Ilknur, Aksoy, Nilsah Cavdar, Alan, Alev Kocak, Kabadayi, Ebru Tumer
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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