Decision Tree Analysis of Consumers’ Intentions to Purchase Coffee in Glass Flasks
The aim of this research is to determine the perceptions and the characteristics of consumers to determine their intentions to purchase ready to drink coffee in glass flasks. In this context, this study assesses the food-related lifestyle, and the packaging choice scales to investigate consumers...
Gespeichert in:
| Veröffentlicht in: | Journal of Economics & Administrative Sciences / Eskisehir Osmangazi Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi 2021-04, Vol.16 (1), p.17-33 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!