The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships

Business relationships provide the means to create and appropriate superior value in business markets. However, despite the proliferation of research on the phenomenon, many questions remain unaddressed. Previous work focused almost exclusively on value after its creation and its sharing between the...

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Veröffentlicht in:	Review of marketing science 2019-11, Vol.17 (1), p.47-80
Hauptverfasser:	Mdarhri Alaoui, Saâd, Noureddine, Amine
Format:	Artikel
Sprache:	eng
Schlagworte:	customer–supplier relationship power relational satisfaction relationship continuity relationship quality value appropriation value creation
Online-Zugang:	Volltext
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