Late adopters can be fast: The case of digital television
A nation-wide, in-process study of digital television adoption shows what happens to the innovation-decision period when there is a deadline for phasing-out obsolete technology and simultaneously introducing a new continuing technology. In studies without a deadline the innovation-decision period ge...
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| Veröffentlicht in: | Communications 2016-03, Vol.41 (1), p.87-98 |
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| container_title | Communications |
| container_volume | 41 |
| creator | Vejlgaard, Henrik |
| description | A nation-wide, in-process study of digital television adoption shows what happens to the innovation-decision period when there is a deadline
for phasing-out obsolete technology and simultaneously introducing a new continuing technology. In studies without a deadline the innovation-decision
period gets longer with time. In this study, with a deadline the innovation-decision period gets shorter with time. If there is a clear-cut date for
discontinuing an analogue service and introducing a new continuing digital service, late adopters can act fast and adopt the new digital technology
in time for a deadline. This is contrary to their normal behavior. In the classic diffusion research late adopters were both socially and communicatively
isolated. It is suggested that today late adopters may be socially – but not communicatively – isolated. |
| doi_str_mv | 10.1515/commun-2015-0029 |
| format | Article |
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for phasing-out obsolete technology and simultaneously introducing a new continuing technology. In studies without a deadline the innovation-decision
period gets longer with time. In this study, with a deadline the innovation-decision period gets shorter with time. If there is a clear-cut date for
discontinuing an analogue service and introducing a new continuing digital service, late adopters can act fast and adopt the new digital technology
in time for a deadline. This is contrary to their normal behavior. In the classic diffusion research late adopters were both socially and communicatively
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for phasing-out obsolete technology and simultaneously introducing a new continuing technology. In studies without a deadline the innovation-decision
period gets longer with time. In this study, with a deadline the innovation-decision period gets shorter with time. If there is a clear-cut date for
discontinuing an analogue service and introducing a new continuing digital service, late adopters can act fast and adopt the new digital technology
in time for a deadline. This is contrary to their normal behavior. In the classic diffusion research late adopters were both socially and communicatively
isolated. It is suggested that today late adopters may be socially – but not communicatively – isolated.</description><subject>diffusion of innovations</subject><subject>innovation-decision period</subject><subject>laggards</subject><subject>rate of adoption</subject><subject>rate of awareness-knowledge</subject><subject>S curve</subject><issn>0341-2059</issn><issn>1613-4087</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><recordid>eNp1j01LAzEQhoMoWKt3j_kDqzP5aLOCByl-QcFLPYdsMqlbtrsl2Sr996bUq6d5mZlnmIexW4Q71Kjv_bDd7vtKAOoKQNRnbIIzlJUCMz9nE5AKy1DXl-wq5w2UNRBmwuqlG4m7MOxGSpl71_OGeHR5fOCrLyqNTHyIPLTrdnQdH6mj7za3Q3_NLqLrMt381Sn7fHleLd6q5cfr--JpWXkJaqyimWkTGhQgXV1H8iVGo0IwtQ7aGDQO_VyEQB50o2hmdNSNaKBRRnqh5ZTB6a5PQ86Jot2lduvSwSLYo7o9qdujuj2qF-TxhPy4rmgFWqf9oQS7GfapL8_-iypEM5e__GRhvw</recordid><startdate>20160301</startdate><enddate>20160301</enddate><creator>Vejlgaard, Henrik</creator><general>De Gruyter Mouton</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20160301</creationdate><title>Late adopters can be fast: The case of digital television</title><author>Vejlgaard, Henrik</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c304t-f8658db1203a99fecb12f84dd895d58818a1c72ddec05b4e685f5b2b0b483c253</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>diffusion of innovations</topic><topic>innovation-decision period</topic><topic>laggards</topic><topic>rate of adoption</topic><topic>rate of awareness-knowledge</topic><topic>S curve</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Vejlgaard, Henrik</creatorcontrib><collection>CrossRef</collection><jtitle>Communications</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Vejlgaard, Henrik</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Late adopters can be fast: The case of digital television</atitle><jtitle>Communications</jtitle><date>2016-03-01</date><risdate>2016</risdate><volume>41</volume><issue>1</issue><spage>87</spage><epage>98</epage><pages>87-98</pages><issn>0341-2059</issn><eissn>1613-4087</eissn><abstract>A nation-wide, in-process study of digital television adoption shows what happens to the innovation-decision period when there is a deadline
for phasing-out obsolete technology and simultaneously introducing a new continuing technology. In studies without a deadline the innovation-decision
period gets longer with time. In this study, with a deadline the innovation-decision period gets shorter with time. If there is a clear-cut date for
discontinuing an analogue service and introducing a new continuing digital service, late adopters can act fast and adopt the new digital technology
in time for a deadline. This is contrary to their normal behavior. In the classic diffusion research late adopters were both socially and communicatively
isolated. It is suggested that today late adopters may be socially – but not communicatively – isolated.</abstract><pub>De Gruyter Mouton</pub><doi>10.1515/commun-2015-0029</doi><tpages>12</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
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| ispartof | Communications, 2016-03, Vol.41 (1), p.87-98 |
| issn | 0341-2059 1613-4087 |
| language | eng |
| recordid | cdi_crossref_primary_10_1515_commun_2015_0029 |
| source | De Gruyter journals |
| subjects | diffusion of innovations innovation-decision period laggards rate of adoption rate of awareness-knowledge S curve |
| title | Late adopters can be fast: The case of digital television |
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