Production process of unlabeled advertorials in the Slovenian press
The objective of this paper is to present the research on how unlabeled advertorials are produced and interpreted by their key producers. The study uses ethnographic methods and reveals that advertorials are produced by news producers or agency practitioners and advertisers either independently or c...
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| Veröffentlicht in: | Communications 2010-11, Vol.35 (4), p.375-395 |
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| container_title | Communications |
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| creator | Kovačič, Melita Poler Erjavec, Karmen |
| description | The objective of this paper is to present the research on how unlabeled advertorials are produced and interpreted by their key producers. The study uses ethnographic methods and reveals that advertorials are produced by news producers or agency practitioners and advertisers either independently or collectively. The production was based on paying for various expenses or services and making threats. Reasons for production were different within particular groups of producers. Responsibility belongs to all actors analyzed, but also to other media and social actors who establish and maintain circumstances that enable this illegal and unethical practice. |
| doi_str_mv | 10.1515/comm.2010.020 |
| format | Article |
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The study uses ethnographic methods and reveals that advertorials are produced by news producers or agency practitioners and advertisers either independently or collectively. The production was based on paying for various expenses or services and making threats. Reasons for production were different within particular groups of producers. Responsibility belongs to all actors analyzed, but also to other media and social actors who establish and maintain circumstances that enable this illegal and unethical practice.</description><subject>advertising</subject><subject>advertorials</subject><subject>Communication</subject><subject>ethnography</subject><subject>Exact sciences and technology</subject><subject>Information and communication sciences</subject><subject>Information science. 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| fulltext | fulltext |
| identifier | ISSN: 0341-2059 |
| ispartof | Communications, 2010-11, Vol.35 (4), p.375-395 |
| issn | 0341-2059 1613-4087 |
| language | eng |
| recordid | cdi_crossref_primary_10_1515_comm_2010_020 |
| source | De Gruyter journals |
| subjects | advertising advertorials Communication ethnography Exact sciences and technology Information and communication sciences Information science. Documentation journalism Miscellaneous news production Sciences and techniques of general use |
| title | Production process of unlabeled advertorials in the Slovenian press |
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