Technological innovation and performance of agribusinesses in China

Technological innovation is the key for agribusinesses to develop sustainably. This paper studies the relationship between technological innovations, the firm business, and social performances on the basis of the R&D and marketing capabilities of agribusinesses. Subjective self-assessment survey...

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Veröffentlicht in:International journal of technology, policy and management policy and management, 2016, Vol.16 (2), p.128-148
Hauptverfasser: Yao, Qiong, Jiang, Wenfang, Xu, Meisi
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container_issue 2
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container_title International journal of technology, policy and management
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creator Yao, Qiong
Jiang, Wenfang
Xu, Meisi
description Technological innovation is the key for agribusinesses to develop sustainably. This paper studies the relationship between technological innovations, the firm business, and social performances on the basis of the R&D and marketing capabilities of agribusinesses. Subjective self-assessment survey on 279 China agribusinesses was solidly conducted. The collected data were then subjected to confirmatory factor analysis and structural equation modelling. The relationships among R&D, marketing capability, business performance, and social performance are drawn from the analysis. The study shows that the stronger R&D and marketing capabilities boosts the firm business performance, which positively brings into higher firm social performance. This paper contributes to the empirical literature that is especially scant and provides significantly empirical evidence. Besides, this paper provides the practical implications for firms, which includes, giving corresponding priority to the R&D capability, highlighting marketing capability, and strengthening the communication and cooperation between marketing and R&D departments.
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subjects Agribusiness
Business
Cooperation
Empirical analysis
Innovation
Innovations
Management
Marketing
Mathematical analysis
R&D
Research & development
Strengthening
Studies
Technological change
title Technological innovation and performance of agribusinesses in China
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