Influence Maximization via Vertex Countering

Competitive viral marketing considers the product competition of multiple companies, where each user may adopt one product and propagate the product to other users. Existing studies focus on a traditional seeding strategy where a company only selects seeds from the users with no adopted product to m...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Proceedings of the VLDB Endowment 2024-02, Vol.17 (6), p.1297-1309
Hauptverfasser:	Xie, Jiadong, Chen, Zehua, Chu, Deming, Zhang, Fan, Lin, Xuemin, Tian, Zhihong
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!