New product development and product launch strategiesYeni ürün geliştirme ve lansman stratejileri
In today’s highly competitive environment, a balanced product portfolio, success in new product development and product launch are important factors for the sustainability of organizations. The aim of the study is to reveal the right product launch steps for the companies through theory and case stu...
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| Veröffentlicht in: | International journal of human sciences 2016-02, Vol.13 (1), p.923 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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