Digital marketing: a new tool for international education

In a digital age, International Education has undergone several changes. Digital platforms have eased the way students can access to academic information. Therefore, the education industry has implemented tools to effectively adapt business to students’ needs. Digital Marketing and its components ha...

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Veröffentlicht in:	Pensamiento & gestión 2024-02, Vol.43, p.240-260
Hauptverfasser:	Fierro, Isidro, Gavilanez, Jihna, Cardona Arbelaez, Diego Alonso
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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