The post-industrialism/post-capitalism citizen: a heterogeneous actor in a complex exchange and value creating environment

The so-called "digital revolution" goes beyond being just a shift in economic and business behaviour, instead being equally, or even more so, a social and cultural revolution forming a new industrial and market(ing) logic signalling the verge of a post-industrialism/post-capitalism exchang...

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Veröffentlicht in:	Journal of customer behaviour 2010, Vol.9 (4), p.335-344
Hauptverfasser:	Rondell, Jimmie G., Sorhammar, David
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Administration Business and economics Business studies Ekonomi Functional Identities Functionalism Företagsekonomi Marketing Theory Post-Capitalism Post-Industrialism SAMHÄLLSVETENSKAP SOCIAL SCIENCES
Online-Zugang:	Volltext
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