Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach

Over the last few years, the number of mobile phones in the world has increased at an exponential rate with many developed countries reaching 60% ownership rates. The reasons for this are numerous, however low prices and the availability of new technology mean that even children now own and regularl...

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Veröffentlicht in:Journal of marketing management 2005-08, Vol.21 (7-8), p.755-778
Hauptverfasser: Goode, Mark M. H., Davies, Fiona, Moutinho, Luiz, Jamal, Ahmad
Format: Artikel
Sprache:eng
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