Aftermarketing with Best Customers: A Case Study

In order to cultivate and serve the needs of their customers, for-profit businesses and organizations are using ''aftermarketing'' as a technique to reduce customer attrition. This article will examine this way as a technique for nonprofit organizations to serve the needs and wan...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of nonprofit & public sector marketing 1996-11, Vol.4 (3), p.77-81
Hauptverfasser: Hobson, Charles J., Malec, Kathryn
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:In order to cultivate and serve the needs of their customers, for-profit businesses and organizations are using ''aftermarketing'' as a technique to reduce customer attrition. This article will examine this way as a technique for nonprofit organizations to serve the needs and wants of its donors. It will analyze a case study of a nonprofit organization which uses this technique as a tool for finding out what donors think. And it will discuss the importance of ''aftermarketing'' to nonprofit organizations.
ISSN:1049-5142
1540-6997
DOI:10.1300/J054v04n03_05