Product-Country Images in Canada and in the People's Republic of China

This paper presents the results of a cross-national survey of 209 Chinese and 175 Canadian male consumers. In this study, country-of-origin information was manipulated along two dimensions, namely country of design and country of assembly. Consumer judgments of the quality and purchase value of six...

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Veröffentlicht in:	Journal of international consumer marketing 1999-09, Vol.11 (1), p.5-22
Hauptverfasser:	Ahmed, Sadrudin A., D'astous, Alain
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Brand preferences Canadian and Chinese consumers Consumer attitudes Consumer goods consumer judgment Consumers Cross cultural studies Men Product-country images Rule of origin Statistical analysis
Online-Zugang:	Volltext
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