Characteristics of Chinese Wholesalers' Marketing Behavior: A Functional Approach

The Chinese government will open the country's wholesale sector to foreign firms three years after accession to the WTO. So far little has been reported about the wholesale distribution system in China. This paper investigates the marketing roles and functions undertaken by Chinese wholesalers...

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Veröffentlicht in:	Journal of global marketing 2003-01, Vol.16 (1-2), p.71-95
Hauptverfasser:	Luk, Sherriff T. K., Li, Esther L. Y., Ye, Wanchun, Xu, Yinzhau
Format:	Artikel
Sprache:	eng
Schlagworte:	channel management China market functional approach wholesaling functions
Online-Zugang:	Volltext
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