How Much Demand Should Be Fulfilled?

We study the inventory replenishment of a product whose demand can be manipulated by restricting the supply. This research is motivated by a novel marketing tactic employed by manufacturers of fashion and luxury items. Such a tactic combines innovative marketing with deliberate understocking in an a...

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Veröffentlicht in:	Operations research 2010-05, Vol.58 (3), p.719-733
Hauptverfasser:	Sapra, Amar, Truong, Van-Anh, Zhang, Rachel Q.
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Business orders Customers Decreasing functions Exact sciences and technology Firm modelling Forecasting models Heuristics Inventories Inventory control, production control. Distribution Inventory management inventory withholding strategy Manufacturing Market strategy Operational research and scientific management Operational research. Management science Optimal policy Optimization Parametric models Retail stores Studies Supply under-stocking
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