Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign

We study a website redesign that increased consumer complaints to the Federal Trade Commission. We examine a website redesign in which the Federal Trade Commission (FTC) made consumer complaints easier to file. Using a regression discontinuity approach, we find that complaints to the FTC jumped by 2...

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Veröffentlicht in:Marketing science (Providence, R.I.) R.I.), 2024-09
Hauptverfasser: Grosz, Michel, Raval, Devesh
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Sprache:eng
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