Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
We study a website redesign that increased consumer complaints to the Federal Trade Commission. We examine a website redesign in which the Federal Trade Commission (FTC) made consumer complaints easier to file. Using a regression discontinuity approach, we find that complaints to the FTC jumped by 2...
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Veröffentlicht in: | Marketing science (Providence, R.I.) R.I.), 2024-09 |
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Format: | Artikel |
Sprache: | eng |
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