Fashionable Consumer Technology, IT Fashion, and Consumer Behavior

This research examines the intersection of fashion and consumer technology, introducing the concept of “IT fashion” to describe how individual perceptions of technology as fashionable influence consumer behaviors. The paper introduces novel constructs associated with IT fashion and fashionable consu...

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Veröffentlicht in:	Information systems research 2024-10
Hauptverfasser:	Grover, Varun, Zhan, Xinhui, Sun, Heshan, Jiang, Dan (Claire)
Format:	Artikel
Sprache:	eng
Schlagworte:	fashionable consumer IT IT fashion perceived fashionableness of IT perceived societal-level IT fashion symbolic values of IT
Online-Zugang:	Volltext
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