Bloatware and Jailbreaking: Strategic Impacts of Consumer-Initiated Modification of Technology Products

Should a firm selling consumer electronics devices, such as smartphones, bundle these devices with bloatware? If consumers can remove bloatware by jailbreaking these devices, how should the firm adjust its prices and even its decision of bloatware inclusion? This research provides managerial insight...

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Veröffentlicht in:	Information systems research 2020-03, Vol.31 (1), p.240-257
Hauptverfasser:	Cavusoglu, Hasan, Cavusoglu, Huseyin, Geng, Xianjun
Format:	Artikel
Sprache:	eng
Schlagworte:	bloatware Bundling Consumer electronics Consumers economics of IS Electronic devices game theory jailbreaking Manufacturers Manufacturing pricing Purchasing Revenue rooting Sales promotions
Online-Zugang:	Volltext
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