An Open-System Approach to Building Theory in Public Relations

Theory construction in public relations requires both scientific methods and openness to conceptual and methodological input from the larger fields of communication and human behavior. The alternative is to turn inwardly to the narrowly defined public relations "body of knowledge." Greater...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of public relations research 2006-04, Vol.18 (2), p.141-150
1. Verfasser:	Broom, Glen M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Hypothesis testing Open systems Public relations Studies Theory
Online-Zugang:	Volltext
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