Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

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Veröffentlicht in:Journal of consumer psychology 2002-10, Vol.12 (4), p.353-361
Hauptverfasser: Kardes, Frank R., Sanbonmatsu, David M., Cronley, Maria L., Houghton, David C.
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Sprache:eng
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container_title Journal of consumer psychology
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creator Kardes, Frank R.
Sanbonmatsu, David M.
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description Abstract only
doi_str_mv 10.1207/S15327663JCP1204_07
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identifier ISSN: 1057-7408
ispartof Journal of consumer psychology, 2002-10, Vol.12 (4), p.353-361
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source Jstor Complete Legacy; Wiley Online Library Journals Frontfile Complete; EBSCOhost Business Source Complete
title Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed
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