White Label Fragrances: Struggles of Small Business in Botswana

In over the years, new players have entered the fragrance market to bring the essence of Africa into fragrances. The case discusses one such niche luxury brand, White Label Fragrances that incorporates indigenous materials to produce African-flavored perfumes. The brand’s distinct product segments i...

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Veröffentlicht in:	Journal of operations and strategic planning 2023-06, Vol.6 (1), p.93-102
Hauptverfasser:	Ahmed, Jashim Uddin, Ahmed, Asma, Uddin, Mohammad Jasim, Fatema, Kaniz
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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