Social Media in Business and Professional Communication Courses: A Survey of Student Preferences
Students raised with pervasive technology are believed to have developed skills and ways of thinking that require new approaches to education. Often, social media is lauded as the answer, but a large gap remains in understanding student preferences regarding social media in courses. We uncover those...
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| Veröffentlicht in: | Business and professional communication quarterly 2016-09, Vol.79 (3), p.331-347 |
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| container_end_page | 347 |
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| container_issue | 3 |
| container_start_page | 331 |
| container_title | Business and professional communication quarterly |
| container_volume | 79 |
| creator | Towner, Emil B. Klemz, Bruce R. |
| description | Students raised with pervasive technology are believed to have developed skills and ways of thinking that require new approaches to education. Often, social media is lauded as the answer, but a large gap remains in understanding student preferences regarding social media in courses. We uncover those preferences with data obtained from an anonymous survey of 368 students in large lecture classes. Our research focuses on social media preferences as well as differences in major, gender, and experience with social media for coursework. We discuss three lessons that can be applied immediately and suggestions for future research. |
| doi_str_mv | 10.1177/2329490615628017 |
| format | Article |
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| identifier | ISSN: 2329-4906 |
| ispartof | Business and professional communication quarterly, 2016-09, Vol.79 (3), p.331-347 |
| issn | 2329-4906 2329-4922 |
| language | eng |
| recordid | cdi_crossref_primary_10_1177_2329490615628017 |
| source | SAGE Complete; Alma/SFX Local Collection |
| title | Social Media in Business and Professional Communication Courses: A Survey of Student Preferences |
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