Effect of Religiosity on Consumer Decision-making: A Serial Mediation Model

Religiosity is the spine behind a consumer’s mental makeup, directing towards a core need to explore the effect of religiosity on a consumer’s decisions. The study aims at analysing the path between consumers’ religious commitment (RC) and their quality conscious decision-making (QCDM) through fashi...

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Veröffentlicht in:	FIIB business review 2023-09
Hauptverfasser:	Saini, Swati, Kumar, Rajiv
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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