Tweets, Triumphs, and Tensions: A Machine Learning Approach to Decoding Multi-Tier Thematic Framing of the 2022 Beijing Winter Olympics on Social Media

The current study explored the thematic framing of the 2022 Beijing Winter Olympics on X (Twitter), examining how these thematic frames and audience engagement varied across various content creator tiers—mega, macro, micro, and nano content creators—throughout the year surrounding the event. Through...

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Veröffentlicht in:	Communication and sport 2024-07
Hauptverfasser:	Xu, Chenglong, Qian, Tyreal Yizhou, Yang, Lei, Liu, Dongfeng
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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