Olympics During the Pandemic: Predictors of Olympics Viewing Across Platforms During the Tokyo Games

This research empirically tested the Dynamic Model of Exposure by examining users’ multiplatform exposure during the Tokyo Olympic Games. Findings supported the model, suggesting that Olympics viewing was a dynamic process involving individual preferences and structures. Various preferences and stru...

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Veröffentlicht in:	Communication and sport 2023-08, Vol.11 (4), p.706-723
Hauptverfasser:	Tang, Tang, Cooper, Roger
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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