Do YouTubers lead the way of healthy eating? A practice-based approach

Influencers who talk about healthy eating are extremely popular. This research enriches our understanding of the staging of everyday life through vlogs by deciphering the food practices staged by female Youtubeers, and by characterizing the constitutive elements of these practices. The research reve...

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Veröffentlicht in:Recherche et applications en marketing (English edition) 2024-09, Vol.39 (3), p.11-31
Hauptverfasser: David, Maxime, Dyen, Margot, Ezan, Pascale
Format: Artikel
Sprache:eng
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