The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward Versus Backward Evaluative Conditioning

Changing attitudes by repeated co-occurrences of initially neutral stimuli (conditioned stimuli [CSs]) with affective entities (unconditioned stimuli [USs]) is called evaluative conditioning (EC). The vast majority of EC procedures in the literature are “forward” in nature, presenting the CS before...

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Veröffentlicht in:	Social psychological & personality science 2016-01, Vol.7 (1), p.61-68
Hauptverfasser:	Kim, Jeehye Christine, Sweldens, Steven, Hütter, Mandy
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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