Green Advertising for the Sustainable Luxury Market

Consumers are increasingly interested in environmental issues, which have raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in advertisements conveying a firm’s commitment to the environment can effectively influence...

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Veröffentlicht in:	Australasian marketing journal 2021-11, Vol.29 (4), p.288-296
Hauptverfasser:	Lim, Dong Jae (Jay), Youn, Nara, Eom, Hyo Jin
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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