Effects of Eye Structure and Color on Attributions for Intelligent Agents

Participants rated machine “faces” which varied in terms of facial feature shape, whether the eyes had a pupil or not, and seven eye colors (blue, green, orange, pink, red, purple, or yellow). Ratings were made for aggression, friendliness, intelligence, trustworthiness, and degree of animation. Fac...

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Veröffentlicht in:Proceedings of the Human Factors and Ergonomics Society Annual Meeting 2006-10, Vol.50 (17), p.1849-1852
Hauptverfasser: Sims, Valerie K., Chin, Matthew G., Smith, Hana S., Ballion, Tatiana, Sushil, David J., Strand, Michael, Mendoza, Sarah, Shumaker, Randall, Finkelstein, Neal
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container_end_page 1852
container_issue 17
container_start_page 1849
container_title Proceedings of the Human Factors and Ergonomics Society Annual Meeting
container_volume 50
creator Sims, Valerie K.
Chin, Matthew G.
Smith, Hana S.
Ballion, Tatiana
Sushil, David J.
Strand, Michael
Mendoza, Sarah
Shumaker, Randall
Finkelstein, Neal
description Participants rated machine “faces” which varied in terms of facial feature shape, whether the eyes had a pupil or not, and seven eye colors (blue, green, orange, pink, red, purple, or yellow). Ratings were made for aggression, friendliness, intelligence, trustworthiness, and degree of animation. Faces with eyes that had a discernable pupil were rated most positively, as were those with round features, suggesting that minimal features that evoke “humanness” are important for establishing trust. When eyes contained red, however, faces were rated much more negatively. Color schemas appear to override anthropomorphic schemas of humanness when conflicting cues are present. Implications for the design of intelligent agents are discussed.
doi_str_mv 10.1177/154193120605001728
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title Effects of Eye Structure and Color on Attributions for Intelligent Agents
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