Relationship Marketing and Customer Satisfaction: An Information Economics Perspective

Marketing science has long been concerned with the question of the extent to which customer satisfaction leads to customer retention and, subsequently, to a positive effect on profits. Most of the behaviour-driven explanations posit a generally positive relationship between the two. However, this ge...

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Veröffentlicht in:	Marketing theory 2003-03, Vol.3 (1), p.97-117
1. Verfasser:	Rese, Mario
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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