Imagined Facebook: An exploratory study of non-users’ perceptions of social media in Rural Zambia
This article describes an exploratory study of Facebook non-users living in rural Zambia. Drawing on evidence from 37 group interviews with mobile phone owners, we discovered that the majority of our participants were aware of, or ‘imagined’ Facebook, despite never having seen or used the site. Our...
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| Veröffentlicht in: | New media & society 2017-07, Vol.19 (7), p.1092-1108 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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