Caribbean vacations: a case study of selected marketing factors in Jamaica
Marketing plans must consider the overall effects of macroeconomic variables. Growth in United States income and the relative decrease in island prices ivere significant stimuli to the growth of tourism in Jamaica over the last decade. Changes in US relative prices in relation to Jamaica and other C...
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| Veröffentlicht in: | Journal of vacation marketing 1996-04, Vol.2 (3), p.199-206 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 206 |
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| container_issue | 3 |
| container_start_page | 199 |
| container_title | Journal of vacation marketing |
| container_volume | 2 |
| creator | Fish, Mary Gunther, William D. |
| description | Marketing plans must consider the overall effects of macroeconomic variables. Growth in United States income and the relative decrease in island prices ivere significant stimuli to the growth of tourism in Jamaica over the last decade. Changes in US relative prices in relation to Jamaica and other Caribbean destinations affect Jamaican tourist volume and tourist expenditures. Studies adjusting tourist data for the impact of inflation and ofJamaican/US exchange rates on tourism revenue show the effect of these factors. |
| doi_str_mv | 10.1177/135676679600200302 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1356-7667 |
| ispartof | Journal of vacation marketing, 1996-04, Vol.2 (3), p.199-206 |
| issn | 1356-7667 1479-1870 |
| language | eng |
| recordid | cdi_crossref_primary_10_1177_135676679600200302 |
| source | SAGE Complete |
| title | Caribbean vacations: a case study of selected marketing factors in Jamaica |
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