The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orientation was positively and significantly associated...

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Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2006-11, Vol.30 (4), p.407-426
Hauptverfasser:	Sin, Leo Y. M., Tse, Alan C. B., Chan, Haksin, Heung, Vincent C. S., Yim, Frederick H. K.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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